‘Data Mining for the Masses’ by Matthew North

This instructional book with use cases for data mining and predictive modeling using RapidMiner is fantastic for beginners. Buy it: http://amzn.to/18UHq3H Check out my notes: https://www.evernote.com/shard/s106/sh/4818b719-2ff7-4916-91e0-a22507964856/700e9b8fd52a14ebe8e143da5b51780f

‘Lean Analytics’ by Croll & Yoskovitz

This is one of the most important product management books I’ve read to date. Absolutely fantastic. Like most of the Lean Series, lessons can be applied to organizations of any size. Feel free to check out my highlights in Evernote after reading Lean Analytics: Use Data to Build a Better Startup Faster. Some excerpts: “The core idea…