‘Data Mining for the Masses’ by Matthew North
This instructional book with use cases for data mining and predictive modeling using RapidMiner is fantastic for beginners.
Buy it: http://amzn.to/18UHq3H
Check out my notes: https://www.evernote.com/shard/s106/sh/4818b719-2ff7-4916-91e0-a22507964856/700e9b8fd52a14ebe8e143da5b51780f