Showing posts tagged design
Dieter Rams on Good Design…
Some excerpts from Dieter Rams on Good Design As a Key Business Advantage:
“The introduction of good design is needed for a company to be successful.”
“I am convinced that a well-thought-out design is decisive to the quality of a product. A poorly designed product is not only uglier than a well-designed one but it is of less value and use. Worst of all it might be intrusive.”
“Product design is the total configuration of a product: its form, color, material, and construction. The product must serve its intended purpose efficiently.”
“Functionality must be at the center of good design… A product must be functional in itself but it also must function as part of a wider system.”
“You cannot understand good design if you do not understand people; design is made for people.”
Phil Libin Keynote - Focus on Product & Design
Great Keynote presentation by Evernote’s CEO, Phil Libin touching on why he believes today is the best time to start a company (if you’re starting one for the right reasons). Reasons being…
- App stores
- Open source infrastructure
- Freemium economics
- Social media
He says to “focus on design and build the best product.” This wouldn’t have cut it five years ago but it does today. Advisors used to tell him that “the best product doesn’t always win” and although that used to be true, it’s not anymore, especially in the consumer internet space.
I also really liked a quote he provided from HBS professor Howard Stevenson explaining what he thinks entrepreneurship is:
“Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.” Phils interpretation is that if you have a vision or something that you really think the world needs then you pursue it without worrying about how you’re going to get there with what you have right now.
I love this… The original sketch (6 years ago) by @Jack that became what is known today as Twitter.
"People react positively when things are clear and understandable."
— Dieter Rams
The Importance of the Design
“Visual design contributes so much to the emotional response that people have to our products. It can assuage fear. It can build trust. It can convince people to provide personal information they otherwise would not. It can make them love a product they would otherwise just like. It can motivate them to reach out to their friends. It can persuade them to buy merchandise they wouldn’t otherwise. It can make them actually enjoy their time on your site.”
-Written by Marty Cagan. Click here to read the full post.
