What makes entrepreneurs entrepreneurial?

I came across a paper called “What makes entrepreneurs entrepreneurial” by Saras Sarasvathy which she submitted to HBR in 2001.  I think it’s fantastic.  You can view it here.

A few points I found most interesting were…

  • “While casual reasoning focuses on expected return, effectual reasoning emphasizes affordable loss” page 5
  • “Ready-fire-aim” instead of “Ready-aim-aim-aim-aim” page 6
  • “…the future is not “out there” to be discovered, but that it gets created…” page 7



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About me

BF to @mandialperstein, father to @caprithedog & product manager @millennialmedia... all in Baltimore.

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