Yahoo! or Yahoo?

What is Yahoo!?  I realized that I visit the site several times a week but not for search.  For me, Yahoo! used to be synonymous with search but I don’t know anyone that uses it as their primary or secondary search engine today.  So I don’t use the site which is primarily a search engine for searching purposes but I still visit it everyday… They must be doing something right if I keep coming back.

Check out the evolution of their homepage below.  I think they’ve done a great job evolving in terms of aesthetics (even though 12 years ago their simplicity was similar to that of Google today).  They’re definitely a content heavy site and if that is their goal then I’d say they’re succeeding.

  • 12 Years ago
  • 4 years ago
  • Today

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BF to @mandialperstein, father to @caprithedog & product manager @millennialmedia... all in Baltimore.

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